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6/23/2008

Writing Articles as an Affordable Internet Marketing Method

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.



Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount. But that's another story...


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posted by Allay @ 05.42   0 comments

8 Tips to Get Publishers to Notice You

If your articles aren't getting published very often, or you just want to increase the chances of them being published, then you will benefit from the tips in this article.

1. Article Length

You should always keep you article 500 to 800 words long. If you can't fit what you want to say into that amount of space, then break your article up into more than one part.



2. Resource Box Length

When writing your resource box, keep it 5 to 6 lines long. In a resource box you are simply trying to get people to request more information, not sell them something. If you want a longer ad, buy one!

3. Line Length

The lines in both your article and your resource box should be formatted to 60 to 65 characters per line. One of the consequences of not doing so is that, in some email programs, your article may appear with every line at a different length.

You can get your article formatted, as well as learning its character, line, and word count, at the following website for free. http://www.fwointl.com/FWOFormatter.html

4. Is Your Article Actually An Article?

Publishers want to provide their readers with actually useful information and you should want the same. If you write an article that is just a sales letter or press release it will be rejected 99 percent of the time.

5. Inactive Links

Before you even think about publishing or submitting your article check that all links within it are active and working. Nothing is more irritating than to click on a link for a site you're interested in only to find out that it no longer exists.

6. Spelling, Punctuation, and Grammar

If you submit your article and it's full of errors it will be thrown into the trash folder so fast that your head will spin. Submitting articles with these types of errors not only makes you look extremely unprofessional, but it shows disrespect for both the publisher and their readers.

7. S*AM Triggers

As a courtesy, you should run your article through a program that will check it for triggers that could possibly get it rejected by filters. This isn't a necessary step but it will definitely impress publishers and increase the chances of your article being published.

You can check your article for free at http://www.lyris.com/contentchecker.

8. Publisher Guidelines

This should be understood without having to say it, but it is still important enough to mention. Always, always, always follow the publisher's guidelines when submitting an article to them. Not doing so will get your article rejected quicker than anything else.

Read this list, print it out, and keep it by you when you are writing an article. Read each tip and make sure that you are following it.

Making the above mistakes will insult the intelligence of both the publishers and their readers, as well as wasting your time and theirs.


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posted by Allay @ 05.40   0 comments

Article Writing & Promotion...Your Fast Track To Sales & Profits.

Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.

It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.


Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.

This need is your opportunity...

An editor of an ezine, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive.



--------------------------------------------------------------------------------

"An editor of an ezine, newsletter or magazine has a never-ending need for good content.



--------------------------------------------------------------------------------

By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites.

How?... Well, the secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles... it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site... but to YOU as well. It is truly a Win/Win proposition.

NOT A WRITER?... NO PROBLEM...

There are countless freelance writers who will "ghost write" articles for you and... giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet...and they have never written a word themselves. I know this because I have written some of their articles. :-)

If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.

OK... YOU HAVE AN ARTICLE... NOW WHAT?

Having a good article is only the first part of the equatiion... now you need to get the articles distributed to those editors and publications who will welcome your contribution... and publish your work.

There are three primary means of promoting your articles:

Article Directories
Article Announcment Lists
Your Internal List
Paid Distributiion Services & Software
Here is a breakdown of each... and a list of resources to get you started...

ARTICLE DIRECTORIES...

Article directories are websites which categorize and archive your articles... and promote them to editors and publishers. Most are free... but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.

TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.

Here is a partial list of article directories. (Please note that companies go out of business occasionally and you may run into a link which no longer works.)

http://www.allmerchants.com/
http://www.allnetarticles.com/
http://amazines.com/
http://www.articlecity.com/article_submission.shtml
http://articleresponder.com/index.php
http://www.articlesubmissions.com/index.php
http://www.boconline.com/
http://www.businesstoolchest.com/
http://www.certificate.net/wwio/index.shtml
http://www.connectionteam.com
http://www.dime-co.com/
http://www.ebooksnbytes.com
http://www.echievements.com/
http://ezineadhelper.com/cgi-bin/articles/articles.cgi
http://www.ezinearticles.com
http://www.goarticles.com
http://www.internetbasedmoms.com/bb/index.php
http://linksnoop.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.SimpleSteps2success.biz
http://thewhir.com/find/articlecentral/
http://webmarketingspecialists.com/articlesubmit.htm
http://www.webmomz.com/users/login.shtml
http://www.zongoo.com/index.php
ARTICLE ANNOUNCEMENT LISTS...

Announcement Lists are email newsletters, lists, or ezines, which allow you to "announce" your new articles to thousands of editors and publishers instantly. Most of these announcement lists are sent out daily to their subscribers. This means that you can have your article circulating to key editors and publishers within hours of completion.

Here are a number of important Article Announcement Lists that will give you a simple and fast mechanism for distribution of your articles...

http://topica.com/lists/articlereview/
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/article_announce_list/
http://groups.yahoo.com/group/Free-Reprint-Articles/
http://groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free_eContent/
http://groups.yahoo.com/group/freezinecontent/
http://groups.yahoo.com/group/internet_marketing_articleblaster/
http://groups.yahoo.com/group/netwrite-publish-announce/
http://groups.yahoo.com/group/publisher_network/
http://groups.yahoo.com/group/QC_Reprint_Articles
http://groups.yahoo.com/group/ReprintArticles-Paradise/
http://groups.yahoo.com/group/reprintedarticles/
http://groups.yahoo.com/group/TheWriteArticles/
YOUR INTERNAL, IN-HOUSE, DISTRIBUTION LIST...

Over time you will begin to build a list of editors and publishers, who have used your articles in the past, and find them to be relevant. This list is "your private goldmine". Each time you finish an article the first step you want to take is to send it, in a private mailing, to your in-house user list.

You might want to consider doing a "mail merge" to this list and personalize your submission to the specific editor by name.

Remember, this list could be worth thousand of dollars to you over the coming months and years. Do not treat it lightly. This list is truly a center-of-influence list that you will want to spend time and effort nuturing. Remembering them at holidays and on special occasions, goes a long way to building a profitable relationship.

Pick up a phone and call them. Let them know that you appreciate your relationship... and let them know you are available for special writing assignments. (Here is an example of how strong and beneficial this simple act can be... About two years ago I sent a small holiday gift [a screen-saver of tropical Hawaiian images] to a magazine editor who had used a number of my articles in the past. I waited until the package had time to arrive and then I picked up a phone and called her. She was delighted with the thoughtfulness of the gift and then stunned me with the news that one of her regular columnists had been forced to resign... and "would I be interested in replacing him?". So... that simple telephone call resulted in a regular column in a print magazine that serves one of my niche marketplaces. A marvelous result that may not have happened if I had not "nurtured the relationship".

Ask them "What Articles Do You Need?"... and listen closely to their answers.

By doing so... you will develop a sense of what materials are needed and wanted in your marketplace. Write specifically to those needs and you will develop a strong editorial following that will pay off in huge traffic flow, increased sales and profits, and an enhanced image and reputation. These are pretty hefty benefits for some time spent researching and writing articles!

PAID DISTRIBUTION SERVICES...

Two recent innovations that have burst on the article marketing scene are: (1)custom distribution software (Article Announcer) and (2) web-based article distribution services (Article Marketer). My experience with these systems are that the web-based service is much more cost efficient, easier to use, and has the built-in advantage of having the most current and up-to-date database of publishers seeking your content.


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posted by Allay @ 05.39   0 comments

How To Be Rejected By The Article Directories

Article writing is one of the best ways to increase your traffic and get more sales. You've heard it a million times so you decide to finally just do it. You write an article and submit it to the article directories, eagerly anticipating the flow of traffic. Instead you receive the dreaded rejection letter.

What did you do wrong?




1. Did you proof-read your article before you submitted it?

Popular article directory sites receive hundreds of submissions each day. It's much easier for the owner to click "decline" than to edit your typo-filled or unformatted article. Before submitting, proof the article and proof it again. If grammar and spelling make you sweat, then hire a Copywriter or ask a friend to help you before you click that submit button.

2. Is it an Advertisement or an Article?

Article directory sites are looking for informative, useful content, not press releases or ads. If your submission reads like an ad, it will not be accepted. And, think about it -- even if was approved on a fluke, do you think that website owners will be clamoring to publish your 500 word advertisement? Not a chance.

If your goal is to write and submit a press release, then check out places like prweb.com.

3. Did you read the Submission Guidelines?

Each article directory has a different culture. Glance through the Submission Guidelines before setting up an account to make sure your article will be welcome before you submit it. If an article directory is based around a niche like gardening, then please resist the urge to submit your Mesothelioma articles. There are plenty of article directories that want your articles. It’s not an effective use of your time to submit unwanted articles to a niche site.

4. Is your article PG-rated?

Don't submit sex-related articles, profanity, or general nastiness. Article directories are businesses and, therefore, exist to make money. This means they generally receive income through affiliate sales or advertising. So, if your article includes sex or contains words stronger than "darn", don't be surprised if your article is rejected. Of course, if your article contains nastiness or anything illegal -- don't even bother.

5. Is your Article original and written by you?

Submit only original articles. Please do not copy someone else's article, edit it, and submit it. That's stealing and you will be caught. And, do not submit articles from shared content sites. Article directories want original, unique content. Public domain is 'public' but think how ineffective article directories would become if there were 500 versions of the same public domain piece. Instead of wasting your time figuring out how to reinvent other people's content, just write your own.

Now that you know what not to do, start writing the kind of articles that article directories dream of -- and watch your business grow.


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posted by Allay @ 05.38   0 comments

Writing Articles For Profit

Article writing has suddenly become very popular among online marketers lately. A lot of people are taking advantage of this fact to make extra money.

So just how can writing articles make YOU extra money?

Firstly the obvious answer is to write keyword dense articles on specific subjects and offer them for sale. These will be quickly snapped up by people trying to create niche market sites to sell a product within that niche. They will also be in demand with people setting up content sites to make money from Googles Adsense (you could also do this yourself as you write the articles).


Research the most popular keywords at http://www.wordtracker.com to find a niche which will give you a good idea of what to target your articles at.

Secondly, a series of articles about one niche can be placed in one volume and turned into an ebook, or course which can be sold with very little overheads. Using one or two of the articles to submit to article directories like http://www.ArticleCity.com or http://www.DEBSArticleSite.com and adding your bio with a link to your ebook salespage will quickly add some traffic and lead to sales.

You can also use articles to promote affiliate products. Search at http://www.clickbank.com and find a product you can market from it's marketplace. Make your new link and use a service like TrackThtaAd ( http://www.trackthatad.com/?s=13753) to mask the link. Then write articles using keywords related to the product and submit those to article directories (see above).

There are a lot of ways to make money from writing articles, so get out there and start writing and submitting them today.


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posted by Allay @ 05.37   0 comments

A Publisher’s Rant – Why I Hate Your Articles

I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.

Don’t Send Me Your Articles

First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is not to create an assault on my email account.


You’re Killing Me

Okay, "hate" is strong word and I probably shouldn’t use it. It is, however, the word that comes to mind when I blow an hour in an article directory trying to find usable articles!

As an Internet marketing firm, we beef up client sites by adding article content. This means I handle the article sections of more sites than I wish to admit. Because of this, I spend most of my time hunting for good articles. By "good articles," I am talking about articles that are formatted and arranged in a manner that makes them ready for publishing. I am NOT talking about what you write, just how you organize and format it.

Building article pages on sites is a tedious process. If dealing with your article is going to require me to make a lot of modifications, I will not publish it. More so, I will NEVER look at your articles again. Despite your captivating headline, I will simply bypass it as soon as I see your name. Whether you realize it or not, you have a reputation with webmasters, publishers and editors.

But I Need You

I hunt through article directories because I need your content. New content equals happy visitors for the sites I work on. With the exception of a few of you, however, I loath the very ground you walk on because you make my job miserable. Yes, miserable. The problem I have with your articles is you create them in a style and format that makes my teeth grind. Again, I am not talking about WHAT you write about, just HOW you put it together.

When I look for articles every two days, I am trying to find something I can slap onto the sites as quickly as possible. This means your article should be formatted to make meta tagging and hyperlinking as easy as humanly possible. Keep in mind that I am publishing hundreds of articles a day, not one or two. Time is at a premium. If you make the job easy for me, I will snap up articles as fast as you can post them.

Why Should You Care

You should care about my gripe because many of my peers feel the same way. When we get together, bitching about your articles is a popular subject. That hurts you from both a readership and link building perspective. You want to get publicity from your articles and we want to give it to you. Comply with our demands and we will paste you all over the net. Don’t and you can watch the proverbial tumbleweed continue to roll by your site.

Now, you’re probably thinking none of this applies to you. In truth, I suspect it applies to 90 percent of the authors publishing in directories. Yes, this is even true for the authors publishing hundreds of articles.

I am going to publish a series of articles on this subject all at once. These articles will cover in detail what I want to see in each section of your article. I pray that you will read them and ease the misery of all of us lowly publishers.


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posted by Allay @ 05.36   0 comments

12 Top Tips For Up And Coming Article Writers

1. Make your articles available on your site.

You'll have an easy way to get more sales by showing your visitors that your are an expert on the topic your visitors are interested in.

2. Use lots of white space. Keep your sentences and paragraphs short and to the point.

3. Write for your target audience.

You'll have a better chance of attracting people to your site that are interested in purchasing your products.

4. Use numbered lists.




Your numbered lists will help you to effectively share your tips with your readers while making your article easy to read.

Use your numbered lists to share points on your article's topic, list your directions when writing a how to article, or to deliver the content of your article if you wanted to write a list article.

You can also use numbered lists to share resources related to what you talk about in your article along with your descriptions of those resources.

5. Use the active voice.

With the active voice the subject does the action while with the passive voice the subject receives the action expressed by the verb.

For instance:

Active voice: The dog bit the mailman. Passive voice: The mailman was bitten by the dog.

Use the active voice to keep your sentences from being awkward or confusing and to liven up your article.

6. Make your writing more personal by using the word "you" a lot within your article.

A simple way to accomplish this is to write your article to one person.

You'll naturally use the word "you" a lot within your article, and your readers will feel like you're talking directly to them.

7. Don't be afraid to share your personality with your readers.

You could inject a little bit of humor into your article, or share an opinion, story or anecdote that relates to the topic of your article.

8. Offer a subscription to your e-zine or a freebie in your resource box.

Writing articles will help you to get your site promoted on relevant sites and e-zines at no cost to you.

Maximize the profit you get from writing your articles by giving your readers a subscription to your e-zine, or a freebie that they'll find valuable enough to go back to again and again.

9. Once you've written your article, wait a couple of days, and then reread your article.

You might be able to add new points that you might have missed before, add more detail to information you covered in your article, or reword parts of your article that are unclear.

10. Use current topics whether online or in the "real world" to get ideas for your articles.

Your articles will be cutting edge and newsworthy, and will have an excellent chance of being published by e-zine publishers and webmasters.

11. Always check and double-check your articles for errors.

Use your spell checker and go over your articles for words you might have omitted, run-on sentences and for faulty punctuation.

Also look for words used incorrectly; for instance, if you used "effect" when you should have used "affect" or if you used "there" when you should have used "their."

12. Submit your articles to article directories, article announcement lists, and to e-zine publishers.

Your submissions, although time consuming if done manually, will help you to successfully get your articles published.

Be sure to submit your articles to my article directory at http://www.netpromarketer.com and to visit http://www.netpromarketer.com/directoriesandlists.html where you'll find a list of article directories and article announcement lists.

For a handy listing of e-zine publishers that want article submissions check out http://www.ezinelocater.com.

Also search other e-zine directories for publishers that want article submissions and submit your articles to e-zines that you are subscribed to that accept article submissions from their subscribers.


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posted by Allay @ 05.33   0 comments

A Publisher’s Rant – A Checklist of Items

Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service.

Checklist

This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information.



1. Headlines – Keyword phrases should ALWAYS be the first words. No exceptions.

2. First Paragraph – No more than 38 words. Two to three short sentences with the keywords from your headline included near the beginning.

3. No one sentence paragraphs.

4. Cut up long sentences into shorter ones. If a sentence is over two lines, it can be cut down.

5. Linking In Article – Don’t. Just do it in the byline.

6. Body Headlines – Break up the article with headlines in the body. Just keep them short and capitalize the first letter of each word.

7. Last Paragraph – Sum up the point of your article. Don’t include links or a plea to go to your site. Use the byline for your begging. I do.

8. Bylines – Keep them under four lines. Try to include the keyword phrases you are using on your site. If you are linking to an internal page of the site, use the keywords on that page, not your home page.

Eight stinking guidelines. Is that too much to ask? I think not! Besides, I’ve already had laser surgery and can’t afford a second session of smelling my eyeballs smoke. Please follow them. If you do, I will publish your articles and so will others.

Despite the tone of these articles, I am trying to help you get more bang for your buck with your articles. Okay, I am also trying to make my life easier, but there isn’t any reason why we can’t both benefit. If you want to get published more often, follow these guidelines. Publishers, webmasters and editors will love you.

The again, I could be wrong.

Okay. Occasionally you can use one-sentence paragraphs.

Just not very often.


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posted by Allay @ 05.31   0 comments

Some "Free Stuff" Still Survives Online

Way back in the good old days of the Internet (mid to late
'Nineties), you could find all sorts of free "stuff"
online.

Everything from website hosting and email, to software and
long distance phone calls came free of charge.

Some of the free services survived, while others used their
venture capital to pay for the mansions and yachts of their
CEO's and then closed up shop within a few months - leaving
investors high and dry.

A few free services still exist on the 'Net in today's more
realistic dot-com economy and today rates as good time as
any to take a closer look.


** Free Email **

Log on to HotMail.com and get yourself a free email account
you can access from anywhere on the planet you can find an
Internet connection.

HotMail.com and http://mail.Yahoo.com (with twice the free
storage space of HotMail) rate as two of the most
successful and long-lived no cost services left over from
the "free" glory days of a few years ago.


** Free File Storage **

http://briefcase.Yahoo.com still ranks as the number 1 free
remote file storage service on the Internet.

Store up to 30 MB of files remotely for access and sharing
from any Internet connection anywhere in the world.

Instead of lugging floppy disks around between office,
home, and laptop, you can store them online in your own
password-protected briefcase on the Yahoo high-speed
servers.

A great way to back up and share files worldwide.


** Free Website Hosting **

Tripod.com allows you to set up your own website absolutely
free.

They support their service with third party banner ads at
the top of every page you display.

A great way to get started, but any serious entrepreneur
will eventually want to get their own low-cost hosting
account costing as little as $5 a month.

DotEasy.com presents an excellent alternative to Tripod.com
if you want your own domain name and a year's hosting for
only $25 a year.

Other free hosting services include: GeoCities.com,
gurlpages.com, and myfamily.com.


** Free Software **

Freeware and shareware, two ways software developers
distribute their creations, either in a "try before you
buy" mode, or as truly free software.

Many developers around the world create software for their
own personal use but, lacking a huge buying market or the
skills to sell the software, some of them just give it away
or sell it for a nominal fee after you try it.

If you know where to look, you can get everything from
graphics programs and website builders, to FTP programs and
recipe books.

Log on to Download.com and Zdnet.com for two of the most
popular places online to find software before paying full
retail.

NOTE: make sure your anti-virus program is up-to-date and
backup all your important files before installing any
software.

Free stuff online will never disappear because, when
appropriate, it represents the perfect way to start and
develop a relationship with customers. Unfortunately, the
"boom" days of the truly free online "lunch" seem gone
forever. Sigh.

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posted by Allay @ 05.30   0 comments

12 Steps to Creating a Business Online

"E-commerce"

A word pervading our society, making headlines around the world, and causing the stock market to rise and fall with
startling ease.

It seems every business news story centers on some technology company’s "DOT-com" or "DOT-bomb"!

With all the positive and negative hoopla, business owners of any size company can throw up their hands and feel the "E" world has left them behind.


Every business owner, salesperson, or professional asked one of two questions in the past year, either "Am I using e-commerce correctly?" or "How do I effectively get involved in e-commerce?"

You can buy hundreds of books and pay thousands in consulting fees to analyze and debate the answer to the first question.

To answer to the second question just follow these 12 steps.

Step 1 - Buy a domain name (your own DOT com). Go to www.NetworkSolutions.com and research names. Can a customer easily spell and remember it?

Step 2 - Write down your online goals and prepare a time and money budget.

How soon do you want your e-commerce site up and running?

How much will you spend?

How many hours will you devote to the site and when?

Step 3 - Surf the web to find other sites you like and dislike. Learn from others’ successes and mistakes by taking the best of what their sites offer and adapting it for your own use.

Step 4 - Design your site on paper. Define elements, look, feel, colors etc.

Step 5 - Hire a professional to set up the graphics and navigation, but with the intention of you or your staff maintaining the site’s day to day operations, communication and updates.

Step 6 - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with the site’s maintenance.

Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)

Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.

Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.

Step 10 - Concentrate on obtaining an email address from every customer and potential customer.

Obtain permission to send periodic, value added malings to your database.

Use a list server to organize and maintain your mailing list.

Step 11 - Always look for and use the simplest solution or option.

Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use the simplest answer for your needs.

Step 12 - Become educated and stay current in the world of e-commerce.

Learn the marketing and sales techniques of the online world.

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posted by Allay @ 05.28   0 comments

Artificial Intelligence And Intuition

Roger Penrose considered it impossible. Thinking could never imitate a computer process. He said as much in his book, The Emperor's New Mind. But, a new book, The Intuitive Algorithm, (IA), suggested that intuition was a pattern recognition process. Intuition propelled information through many neural regions like a lightning streak. Data moved from input to output in a reported 20 milliseconds. The mind saw, recognized, interpreted and acted. In the blink of an eye. Myriad processes converted light, sound, touch and smell instantly into your nerve impulses. A dedicated region recognized those impulses as objects and events. The limbic system, another region, interpreted those events to generate emotions. A fourth region responded to those emotions with actions. The mind perceived, identified, evaluated and acted. Intuition got you off the hot stove in a fraction of a second. And it could be using a simple algorithm.


Is instant holistic evaluation impossible?

The system, with over a hundred billion neurons, processed the information from input to output in just half a second. All your knowledge was evaluated. Walter Freeman, the famous neurobiologist, defined this amazing ability. "The cognitive guys think it's just impossible to keep throwing everything you've got into the computation every time. But, that is exactly what the brain does. Consciousness is about bringing your entire history to bear on your next step, your next breath, your next moment." The mind was holistic. It evaluated all its knowledge for the next activity. How could so much information be processed so quickly? Where could such knowledge be stored?

Exponential growth of the search path

Unfortunately, the recognition of subtle patterns posed formidable problems for computers. The difficulty was an exponential growth of the recognition search path. The problems in the diagnosis of diseases was typical. Normally, many shared symptoms were presented by a multitude of diseases. For example, pain, or fever could be indicated for many diseases. Each symptom pointed to several diseases. The problem was to recognize a single pattern among many overlapping patterns. When searching for the target disease, the first selected ailment with the first presented symptom could lack the second symptom. This meant back and forth searches, which expanded exponentially as the database of diseases increased in size. That made the process absurdly long drawn – theoretically, even years of search, for extensive databases. So, in spite of their incredible speed, rapid pattern recognition on computers could never be imagined.

The Intuitive Algorithm

But, industry strength pattern recognition was feasible. IA introduced an algorithm, which could instantly recognize patterns in extended databases. The relationship of each member of the whole database was coded for each question.

(Is pain a symptom of the disease?)

Disease1Y, Disease2N, Disease3Y, Disease 4Y, Disease5N, Disease6N, Disease7Y, Disease8N, Disease9N, Disease10N, Disease11Y, Disease12Y, Disease13N, Disease14U, Disease15Y, Disease16N, Disease17Y, Disease18N, Disease19N, Disease20N, Disease21N, Disease22Y, Disease23N, Disease24N, Disease25U, Disease26N, Disease27N, Disease28U, Disease27Y, Disease30N, Disease31U, Disease32Y, Disease33Y, Disease34U, Disease35N, Disease36U, Disease37Y, Disease38Y, Disease39U, Disease40Y, Disease41Y, Disease42U, Disease43N, Disease44U, Disease45Y, Disease46N, Disease47N, Disease48Y,

(Y = Yes: N = No: U = Uncertain)

The key was to use elimination to evaluate the database, not selection. Every member of the database was individually coded for elimination in the context of each answer.

(Is pain a symptom of the disease? Answer: YES)

Disease1Y, xxxxxxN, Disease3Y, Disease4Y, xxxxxx5N, xxxxxx6N, Disease7Y, xxxxxx8N, xxxxxx9N, xxxxxx0N, Disease11Y, Disease12Y, xxxxxx13N, Disease14U, Disease15Y, xxxxxx16N, Disease17Y, xxxxxx18N, xxxxxx19N, xxxxxx20N, xxxxxx21N, Disease22Y, xxxxxx23N, xxxxxx24N, Disease25U, xxxxxx26N, xxxxxx27N, Disease28U, Disease27Y, xxxxxx30N, Disease31U, Disease32Y, Disease33Y, Disease34U, xxxxxx35N, Disease36U, Disease37Y, Disease38Y, Disease39U, Disease40Y, Disease41Y, Disease42U, xxxxxx43N, Disease 44U, Disease45Y, xxxxxx46N, xxxxxx47N, Disease 48Y,

(All "N" Diseases eliminated.)

For disease recognition, if an answer indicated a symptom, IA eliminated all diseases devoid of the symptom. Every answer eliminated, narrowing the search to reach diagnosis.

(Is pain a symptom of the disease? Answer: NO)

xxxxxx1Y, Disease2N, xxxxxx3Y, xxxxxx4Y, Disease5N, Disease6N, xxxxxx7Y, Disease8N, Disease9N, Disease10N, xxxxxx11Y, xxxxx12Y, Disease13N, Disease14U, xxxxxx15Y, Disease16N, xxxxxx17Y, Disease18N, Disease19N, Disease20N, Disease21N, xxxxxx22Y, Disease23N, Disease24N, Disease25U, Disease26N, Disease27N, Disease28U, xxxxxx27Y, Disease30N, Disease31U, xxxxxx32Y, xxxxxx33Y, Disease34U, Disease35N, Disease36U, xxxxxx37Y, xxxxxx38Y, Disease39U, xxxxxx40Y, xxxxxx41Y, Disease42U, Disease43N, Disease 44U, xxxxxx45Y, Disease46N, Disease47N, xxxxxx48Y,

(All "Y" Diseases eliminated.)

If the symptom was absent, IA eliminated all diseases which always exhibited the symptom. Diseases, which randomly presented the symptom were retained in both cases. So the process handled uncertainty – the “Maybe” answer, which normal computer programs could not handle.

(A sequence of questions narrows down to Disease29 - the answer.)

xxxxxx1Y, xxxxxx2N, xxxxxx3Y, xxxxxx4Y, xxxxxx5N, xxxxxx6N, xxxxxx7Y, xxxxxx8N, xxxxxx9N, xxxxxx10N, xxxxxx11Y, xxxxxx12Y, xxxxxx13N, xxxxxx14U, xxxxxx15Y, xxxxxx16N, xxxxxx17Y,xxxxxx18N, xxxxxx19N, xxxxxx20N, xxxxxx21N, xxxxxx22Y, xxxxxx23N, xxxxxx24N, xxxxxx25U, xxxxxx26N, xxxxxx27N, xxxxxx28U, Disease29Y, xxxxxx30N, xxxxxx31U, xxxxxx32Y, xxxxxx33Y, xxxxxx34U, xxxxxx35N, xxxxxx36U, xxxxxx37Y, xxxxxx38Y, xxxxxx39U, xxxxxx40Y, xxxxxx41Y, xxxxxx42U, xxxxxx43N, xxxxxx44U, xxxxxx45Y, xxxxxx46N, xxxxxx47N, xxxxxx48Y.

(If all diseases are eliminated, the disease is unknown.)

Instant pattern recognition

IA was proved in practice. It had powered Expert Systems acting with the speed of a simple recalculation on a spreadsheet, to recognize a disease, identify a case law or diagnose the problems of a complex machine. It was instant, holistic, and logical. If several parallel answers could be presented, as in the multiple parameters of a power plant, recognition was instant. For the mind, where millions of parameters were simultaneously presented, real time pattern recognition was practical. And elimination was the key.

Elimination = Switching off

Elimination was switching off - inhibition. Nerve cells were known to extensively inhibit the activities of other cells to highlight context. With access to millions of sensory inputs, the nervous system instantly inhibited – eliminated trillions of combinations to zero in on the right pattern. The process stoutly used "No" answers. If a patient did not have pain, thousands of possible diseases could be ignored. If a patient could just walk into the surgery, a doctor could overlook a wide range of illnesses. But, how could this process of elimination be applied to nerve cells? Where could the wealth of knowledge be stored?

Combinatorial coding

The mind received kaleidoscopic combinations of millions of sensations. Of these, smells were reported to be recognized through a combinatorial coding process, where nerve cells recognized combinations. If a nerve cell had dendritic inputs, identified as A, B, C and so on to Z, it could then fire, when it received inputs at ABC, or DEF. It recognized those combinations. The cell could identify ABC and not ABD. It would be inhibited for ABD. This recognition process was recently reported by science for olfactory neurons. In the experiment scientists reported that even slight changes in chemical structure activated different combinations of receptors. Thus, octanol smelled like oranges, but the similar compound octanoic acid smelled like sweat. A Nobel Prize acknowledged that discovery in 2004.

Galactic nerve cell memories

Combinatorial codes were extensively used by nature. The four "letters" in the genetic code – A, C, G and T – were used in combinations for the creation of a nearly infinite number of genetic sequences. IA discusses the deeper implications of this coding discovery. Animals could differentiate between millions of smells. Dogs could quickly sniff a few footprints of a person and determine accurately which way the person was walking. The animal's nose could detect the relative odour strength difference between footprints only a few feet apart, to determine the direction of a trail. Smell was identified through remembered combinations. If a nerve cell had just 26 inputs from A to Z, it could receive millions of possible combinations of inputs. The average neuron had thousands of inputs. For IA, millions of nerve cells could give the mind galactic memories for combinations, enabling it to recognize subtle patterns in the environment. Each cell could be a single member of a database, eliminating itself (becoming inhibited) for unrecognized combinations of inputs.

Elimination the key

Elimination was the special key, which evaluated vast combinatorial memories. Medical texts reported that the mind had a hierarchy of intelligences, which performed dedicated tasks. For example, there was an association region, which recognized a pair of scissors using the context of its feel. If you injured this region, you could still feel the scissors with your eyes closed, but you would not recognize it as scissors. You still felt the context, but you would not recognize the object. So, intuition could enable nerve cells in association regions to use perception to recognize objects. Medical research reported many such recognition regions.

Serial processing

A pattern recognition algorithm, intuition enabled the finite intelligences in the minds of living things to respond holistically within the 20 millisecond time span. These intelligences acted serially. The first intelligence converted the kaleidoscopic combinations of sensory perceptions from the environment into nerve impulses. The second intelligence recognized these impulses as objects and events. The third intelligence translated the recognized events into feelings. A fourth translated feelings into intelligent drives. Fear triggered an escape drive. A deer bounded away. A bird took flight. A fish swam off. While the activities of running, flying and swimming differed, they achieved the same objective of escaping. Inherited nerve cell memories powered those drives in context.

The mind – seamless pattern recognition

Half a second for a 100 billion nerve cells to use context to eliminate irrelevance and deliver motor output. The time between the shadow and the scream. So, from input to output, the mind was a seamless pattern recognition machine, powered by the key secret of intuition – contextual elimination, from massive acquired and inherited combinatorial memories in nerve cells.

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posted by Allay @ 05.27   0 comments

How to Avoid Getting Ripped-Off Online

Online security is one of the top catch phrases these days, but hardly anybody knows what it means and worse, most home computer users think security only applies to corporations and online businesses.

Most people think online security means simply protecting your credit card data from fraud and theft, but it actually goes way beyond that.

The potential for mayhem and just plain disruption of your life doesn't just mean credit card fraud - it can mean having your identity stolen, your life disrupted and spending hours cleaning up after an online 'vandalism' attack.

You must protect yourself from everyone from the teenage computer hacker to the organized crime syndicate using computer worms and keystroke logging viruses.

The great news is that a number of simple techniques should protect you against the vast majority of threats, since the evil doers will simply move on to easier pastures.


Update your anti-virus files

The widespread 'Bad Trans' worm logged keystrokes and transmitted potentially sensitive data such as credit card and social security numbers to the 'bad guys'.

Though this virus contained a high level of criminal intent, it was easily blocked by anyone with up-to-date anti-virus files.

If you don't have anti-virus software with current virus definitions installed, you leave the door wide open for security problems.


Install a 'Firewall'

A firewall helps prevent unauthorized access to your computer by 'hackers'.

It closes off the entry points (called open 'ports') carried by virtually every computer connected to the Internet.

A common misconception is that firewalls are only for people with cable or other high-speed connections.

Even if you use a dial up connection to get online, a firewall can help you detect and prevent people from logging on to your computer, stealing files or even using your computer to break into others!

You can take a free test of your computer's security by logging on to http://www.symantec.com/securitycheck/ and clicking 'Find out today if you are safe'. The results may surprise you.


Use secure sites

Only give sensitive data such as credit cards, social security numbers and important passwords over a secure connection.

This means the little yellow lock appears in the lower part of your browser and nobody but the website you are connected to should be able to read the data you send.


Change passwords often

An easy way for you to protect your sensitive data and email is to change your passwords on a monthly basis, or even more often depending on how frequently you use computers away from home.

If you log on to your email at the library, in 'cyber cafes' or any other remote computer then the possibility exists that computer could have a key-stroking virus present.

This means everything you type into the computer (passwords, birthdays, social security numbers, credit cards) could be logged and used by someone else.

** Change your passwords at lease once a month.


Though not fool-proof, these security tips should help reduce your vulnerability and keep you safer online.

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posted by Allay @ 05.26   0 comments

3 Better Ways To Search Online

Nothing creates a more frustrating online experience than
pulling up your favorite search engine to find something
simple and coming away empty handed after an hour of
searching.

Search engines - those sites that allegedly help you find
what you want online - can cause no end of grief if you
don't know some simple tricks that will vastly improve your
search results.


Suppose you wanted to find information regarding 1954 Ford
truck parts. Most people would search this subject by going
to their favorite search engine and typing in 1954 Ford
truck parts. The search engine would hopefully return
results for sites that matched those keywords.

However, search engines usually also return results
including sites containing only some of the words in your
search. So in this example you would also get sites not
only about 1954 Ford truck parts, but on 1954 Fords, Ford
trucks, truck parts, and trucks.

Virtually everyone knows the frustration of typing keywords
(the topic of your search) into a search engine, clicking
the search button, and then facing the prospect of sorting
through a million pages (literally) to find what you want.

For everyone experiencing search engine frustration, these
suggestions should quickly improve your results.

Tip 1 - To aid you in searching more efficiently, most
search engines allow surfers to perform "Boolean" searches.

This feature narrows the results to only those websites
containing all the words specified, but not necessarily in
the exact order.

Those searching for 1954 Ford truck parts would enter 1954
AND Ford AND truck AND parts into the search box to find
sites containing all of those words.

Tip 2 - Using quotation marks around keyword sets yields
even more specific results.

"1954 Ford truck parts" should produce only those websites
containing this exact phrase somewhere in the website.

Tip 3 - The more specific you get right up front, the
better.

If you want to look for antique car parts for your 1954
Ford truck, start your search with "1954 Ford truck parts"
and work from there.

Don't start with "1954 Ford" because you'll probably just
waste time sorting through everything from cars to
magazines to collector clubs.

It would also help if you searched by the model and any
other specific information.

If refining your searches doesn't get you where you want to
go, several programs exist to help you search more quickly
and effectively.

Copernic (www.copernic.com) examines multiple search
engines then compares each engine's results against the
rest to determine the best sites.

The program then ranks the resulting sites and displays
them for the user. Copernic's free version allows users
unlimited searches for websites.

Web Ferret (www.ferretsoft.com) also offers a free program
that queries multiple search engines and displays the
ranked results in the user's web browser for easy surfing.

With the addition of millions of web pages every week,
continuously honing your search skills represents one of
the smartest investments of time and energy any serious web
surfer can make.

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posted by Allay @ 05.24   0 comments

3 Better Ways To Search Online

Nothing creates a more frustrating online experience than
pulling up your favorite search engine to find something
simple and coming away empty handed after an hour of
searching.

Search engines - those sites that allegedly help you find
what you want online - can cause no end of grief if you
don't know some simple tricks that will vastly improve your
search results.

Suppose you wanted to find information regarding 1954 Ford
truck parts. Most people would search this subject by going
to their favorite search engine and typing in 1954 Ford
truck parts. The search engine would hopefully return
results for sites that matched those keywords.

However, search engines usually also return results
including sites containing only some of the words in your
search. So in this example you would also get sites not
only about 1954 Ford truck parts, but on 1954 Fords, Ford
trucks, truck parts, and trucks.

Virtually everyone knows the frustration of typing keywords
(the topic of your search) into a search engine, clicking
the search button, and then facing the prospect of sorting
through a million pages (literally) to find what you want.

For everyone experiencing search engine frustration, these
suggestions should quickly improve your results.

Tip 1 - To aid you in searching more efficiently, most
search engines allow surfers to perform "Boolean" searches.

This feature narrows the results to only those websites
containing all the words specified, but not necessarily in
the exact order.

Those searching for 1954 Ford truck parts would enter 1954
AND Ford AND truck AND parts into the search box to find
sites containing all of those words.

Tip 2 - Using quotation marks around keyword sets yields
even more specific results.

"1954 Ford truck parts" should produce only those websites
containing this exact phrase somewhere in the website.

Tip 3 - The more specific you get right up front, the
better.

If you want to look for antique car parts for your 1954
Ford truck, start your search with "1954 Ford truck parts"
and work from there.

Don't start with "1954 Ford" because you'll probably just
waste time sorting through everything from cars to
magazines to collector clubs.

It would also help if you searched by the model and any
other specific information.

If refining your searches doesn't get you where you want to
go, several programs exist to help you search more quickly
and effectively.

Copernic (www.copernic.com) examines multiple search
engines then compares each engine's results against the
rest to determine the best sites.

The program then ranks the resulting sites and displays
them for the user. Copernic's free version allows users
unlimited searches for websites.

Web Ferret (www.ferretsoft.com) also offers a free program
that queries multiple search engines and displays the
ranked results in the user's web browser for easy surfing.

With the addition of millions of web pages every week,
continuously honing your search skills represents one of
the smartest investments of time and energy any serious web
surfer can make.

Read More ...

posted by Allay @ 05.13   0 comments

 
 
 
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